The Birmingham Business Post publish a feature on Uplift in their September issue

THE eyes may be the window to the soul – as the saying goes – but sometimes they need some expert help to give a perfect view.

That’s where Uplift, the Birmingham-based national network of leading ophthalmic surgeons come in, providing a range of treatments and procedures from renowned refractive and oculoplastic surgeons and optometrists.

“Our patients say they feel younger and have more confidence after our procedures”.

Mr Durrani leads a team of UK trained and based consultants whose NHS and private clinical practice is dedicated to managing the eyes and the surrounding area of the face. All are nationally and internationally recognised experts and full members of the British Oculoplastic Surgery Society (BOPSS) or United Kingdom and Ireland Society of Cataract and Refractive Surgeons (UKISCRS).

Uplift also works with leading optometry practices and local NHS accredited consultants, thus helping to ensure that the speculation and apprehension surrounding the process of finding the best surgeon for every patient is removed. With a small corporate team based in Edgbaston, surgery is
carried out at three hospital sites, in Birmingham, Manchester and London - and all are Care Quality Commission-approved hospitals - but, even as a relatively new organisation, Uplift is already in the process of expanding across the UK.

It has more than 20 optometry partners throughout Birmingham and Manchester, but hopes to have 70 clinics across the country by the end of the year and up to 300 by 2013.

“We aim to have clinics in every locality and hospital facilities in all major cities. This will hopefully mean, 70+ surgeons within our organisation. Our aim is to be able to provide you with quality specialist care close to your own home” says Omar Durrani.

From consultation to recovery, Uplift prides itself on providing complete continuity for patients whose health and wellbeing are its first priority.

Treatment starts with the option of a free assessment at one of the network’s participating optometry practices which is nearest to where the patient lives. Suitable candidates are then referred to a carefully selected local Uplift surgeon for a more extensive consultation.

“We deliver the highest quality, ethical care and guarantee the most suitable surgeon for each patient’s needs” assures Mr Durrani.

Whether patients opt for laser eye surgery, cataract removal, a cosmetic eye lift or mid-face lift, they can be comfortable in the knowledge that they are receiving the best treatment from clinical staff, who are all eye care trained, and will benefit from a lifetime care guarantee (*t&c apply).

Here is where the eyes definitely have it.

Source: Birmingham Business Post September 2011 http://issuu.com/bbp2010/docs/bbp_edition_29_web?mode=embed